Avanceé 2025 Review
Once again, we have concluded another year with this initiative. 2025 start golf really slow, picked up a little bit, and then transformed into something else entirely. What that means going forward is still in flux and evolution; but perhaps there’s something to this shift: “I don’t move things forward — I decide what forward is.”
Using the same heading format as last year’s review, we will break down what’s happened in 2025 for Avanceé.
Refining Vision
Don’t know if it makes sense to call this a harder year, but after leaving much of 2024 for research and development, there was certainly more optimism in store for 2025. Probably the best call was to go into the vision for Avanceé and dig deeper as to what this offering has needed to mean. We came away with what seems to be the best tagline to date, and this meant a lot less “explaining ourselves” when connecting to other companies or potential clients:
Avancee is a micro-consulting platform delivering strategic guidance, tailored to the competency maturity of a user or team.
Driving Research
Research this year landed in the space of “what should AI mean” more often than not. The abbreviated use of the Humane AI Pin meant some considerable resetting of expectations around “agents” and platforms. While there was also some gentile play with integrated “AI” in many of our backstage products (AirTable, ChatGPT, GPT4All, etc).
Experiments and Insights
For as much as we have enjoyed the Brilliant Labs Frame/Noa experience, there was the aforementioned negative impact to the Humane AI Pin one. We jumped into a few other edge positions in strategic design for a few partners, helping to add context and approachability where marketing noise around AI/LLMs has been a hard sell. Still, we are finding the gaps less in the tooling, but in the behaviors folks don’t want to change. For knowledge workers, salespersons, and support managers, LLMs break everything, even if they don’t shape individual tasks and roles specifically.
Looking forward to more here, but not yet as much in terms of front-stage experiments (minus 👓 that is).
Fractional Leadership
Leadership has been quieter than in past years. Part of that has been less “getting out there” on our part, but the other being a notice of less of this being desired by similar audiences. Folks would rather have advisors and coaches, for contextual guidance and the human touch, rather than on-staff. And especially true for smaller organizations who are crunched for resources and people, but overcome with delivery expectations.
This might be a shifted offering in 2026.
Articles Published
Dec 2025
- A Capacity to Dig, Wrench, and Fill
- Echoes of Magic Wand
- Repair Assistants as the Better Wearable Acceptance Route
- Credits, Credentials, and Certificates
Nov 2025
Oct 2025
Sept 2025
- On AI Tools and Focua
- Thoughts about Meta Connect’s 👓 Product Announcements
- On Small Experiments
- Next Up
Aug 2025
July 2025
June 2025
- Reviewing Past Fractional Clarity
- Clarity of Costs
- WWDC 25 Quick Thought on iPadOS
- Working with Refreshed Tools
- Difference Between What You Are Selling and What You Are Selling
May 2025
- When Do We Get to Molding
- Video: How Muse Fits Avancee’s Workflow
- A View of This Connected Time
- Articulating Something Through the Noise
- Peeled Thoughts Rarely Shared
April 2025
- Timelines: Musings on Productivity ♾️
- UX Solutions Architecture - Four Pillars
- Chatting about Muse Today
- Making AR More Useful
- On Perspective
March 2025
- Timelines: March 2018’s Link Shares ♾️
- An Inevitability of AI Doing Something
- Torque Wrenches
- Timelinses: Brigadoon Annapolis ♾️
- You Aren’t Looking for A Coach
Feb 2025
- Stumbling As Agility
- Update to Brilliant Labs Frame 👓 Experiment
- Opining about Human-Centered Design in Civic Tech
Jan 2025
- On Data Visualizations and Decisions
- OpenAI Operator Quick Thoughts
- Considerations and Certifications
