Casting new patterns for a new year
The past two years, Avanceé has been something of an experiment, and another part a package. The experiment: to put into a business model, an approach to design and process which elevates individuals and companies from “do what they’ve seen modeled” to “invent and do what they’ve imagined.” Experiments are hard — especially this one where it’s also got to be a package. It has been the “package” bit which has been hardest to clarify for Avanceé. But, that’s ok. That’s why this space was shaped. Hearing what you see is not a simple construct.
In light of this, have had some roaming thoughts of where to take Avanceé for 2020. To some, describing the year as “an invitation to clarity and contentment” resonates. Yet, it’s not clear enough on this site that “designing experiences and (re)engineering complexity” does that. It happens in conversations, and in coaching/mentoring, and in design-birthed work. But, not quiet hearing-seen.
Came across a phenomenon called grapheme synesthesia not long before drafting this, and it seemed to make sense. In the article it was found, the author describes her experience of synesthesia and a tool she’s developed to help others understand it. It was in seeing Avanceé in this frequency that hearing what 2020 could be began to take a better tone.
As much as there’s been the technology and methods talked about here, the things actually heard has been more around coaching, mentoring, and strategy. Much more the “hey, let’s walk alongside you for a bit and figure out what’s actually complex.” And more often than not, one or two conversations are all it takes to unpack — demystify — the wall or speed bump. Is there design strategy and organizational redirection? Sure. But, more of the re-engineering happens as a result of relational stacks, not technological ones.
To that end, let this be a shift to posing more of that relational content here. Maybe more along the lines of what’s shared with current friends and mentees. Because what’s best seen, is often just a better color of what’s heard, At least, for 2020…
Avanceé announces a teaming with Tymbals, an Edge Design House.
Meaningful design is impactful, sustainable, ethical, and (can also be) profitable. Embracing this ethos, Tymbals has reconnected with its own design ethos, enabling companies and movements to understand that “an investment in design is an investment into the future of enterprise value”. Demonstrating this investment, Tymbals has brokered a new partnership with Avanceé (and Inkadoo); using their enhanced design experience to change the positioning, technology, and growth prospects of their clients.
Avanceé is a new organization - one part design consultanty, another part inventor’s factory - where we empower relationships through being out-of-the-box by design and function.
Birthed from its founder’s restlessness with the safety of the status quo in design and business processes, Avanceé aims to take design to its logical extremes of changing the converstation from “what do we do” to “this is why we do.”
What happens from here will simply push life forward - in every shape beyond the box that looks like.