Work Trends Report 2025 illustration via Microsoft

Really dig when Satya Nadella and Microsoft publish the work trends report

Not so much because it is saying anything that isn’t known. Most of the people who are on this particular social network already understand the changing environment for spaces that deal in some aspect of knowledge management. (whether you wanna call analytics, user experience, project/product, leadership, or whatever).

What does this call out? It is for those persons or organizations who are using Microsoft products. This is a very clear direction as to how they are going to sell and update/upgrade their platform so that it can enable even more of these types of behaviors and working methods.

For a decade and a half, used to shake my head at why people would continually ask to help them with SharePoint (it wasn’t hard IMO). And while many thought SharePoint was a problem, or that there was some kind of secret to unlocking how to use it. The idea of a collaborative workspace that did the job of workflow management and versioning was an absolutely foreign frontier to them. So helping them understand this frontier and their power within it put them in a posture to be able to navigate the world that they were in - that they were reacting to.

Microsoft is more or less doing the same thing with their tools and approach here. That doesn’t make it right or wrong. But in respect to their platforms, it does make it significant to how anyone who uses these tools should consider playing inside of this playground.

I wonder if various businesses have the ability to write the same kind of report for businesses they serve or the platforms they create for the verticals/horizontal industries that they serve? And I’m speaking of small businesses and medium sized businesses… Not the well-known market leaders 🤔