Musings on designing experiences & (re)engineering complexity
Also shared: (via LinkedIn
Human-centered design is not something to add to a product or process. It is what’s realized by the persons who use the product or process — they experience the product or service as something designed for or against them (humane), or as something designed to manipulate their experience (not humane).
To design something for stakeholders and influential persons, but not for those who directly use or consume that product or process doesn’t mean it is not being human-centered, it means the focus is to a difference audience.
When you choose who or what you focus your outputs to, the outcomes that generates gets evaluated as to whether it is being human-centered (positively or negatively) or not.
Choose your focus wisely