Avanceé.Agency

Musings on designing experiences & (re)engineering complexity

Nov 2019

Debating A Slight Shift

When Avanceé launched, it was like finally finding shape to the bottom of a very deep well. That well being a mind and set of experiences so unique, it could only be described as “put your mind in a can and make it available to others.” In some respects, Avanceé has been a quiet, small success. It’s garnered no real fame, but amongst those who’ve been engaged since its unveiling, Avanceé has certainly proven to be a demonstrative step forward for their efforts — even if it’s taken a few stumbles to get there.

What Avanceé hasn’t yet become is profitable. At least not in the shape of a few favored (and sometimes too linked) other sites and endeavors. This isn’t for lack of effort. The winds of maintaining a roof over one’s head requires hard and soft decisions. One of those being attaching to more consistent income than the consulting which Avanceé aimed to monetize. This was understood to be a slow build. And such hard and soft decisions were made — in part — because at the outset it was assumed these adjustments would be necessary.

Didn’t expect to consider a more major shift. The one under consideration speaks to a good bit of the coaching and facilitation which has happened. And it’s something less reliant on maintaining a front of being a “business first” endeavor, and more of an “individual embraced” one.

Change is worth debating a bit longer than what’s given here. Yet, it’s clear that for the upcoming third year of Avanceé, for this to be more than a hobby of links themed around the occasional project, it’s got to springboard into a fuller frame. At this point, change and pivot is just a debate. There’s hopefully some time before a decision and road needs to be taken.