Notable Reads for 19 Apr

To be mindful or to be inspired? That’s where aspects of the week land when we talk of themes. Perhaps that is not a bad thing — seasonal contexts notwithstanding. Where some might design a better experience, others themselves inspired to do a bit more than simply exist. Aims of some of our most recent work has reset some groups from Strategy-Implementation to Strategy-Focus. It is spring for more than just the trees and allergies (in the northern hemisphere at least). Mindful experience design draws you inside, whereas inspired experience design spreads to others. Spring forth.

Here’s some seed or pollen from the reads this week:

And a few from here: